Talking Shrimp
copywriting. jumbo style.
It’s not just me, right? I’m sure I’m not the only one who’s rewritten a perfectly good talk because one person – repeat, ONE PERSON – who’ll be in the audience was there last time and heard it already. (I’m not, right?) And lord knows it’s not only me who’s thought, “Oh no, what if […]
KEEP READINGThe easiest buck I ever made was in 1994. Before I tell you what the job was, let’s talk about easy money. I often see business coaches posing this question: “Do you feel guilty charging for work that feels easy?” They post it on Facebook and Twitter, offering to help people break through this so-called “money […]
KEEP READING“Add value.” “Deliver value.” “Provide massive value.” It’s not a new word, this “value.” But if you’re new to the online marketing space (AKA “The Space”) you might be newly inundated with it. ‘Round these parts, they use it out the ying-yang. “If you want people to buy from you, get known for delivering tons of […]
KEEP READING“You have to put yourself out there!” “If you don’t promote yourself, you’re stealing from those who need you!” “Marketing and selling are an act of service.” You’ve probably heard these things. They’re all true. You might’ve also heard: “If your friends are annoyed by your success, they don’t deserve to be in your life.” […]
KEEP READING“Are you a freelancer?” When someone asks that, I nod yes-ish and answer, “I have a copywriting business.” I’ll call myself a consultant, a professional copywriter, an independent contractor. I’ll say I’m for hire. A free agent. Available for projects. A business owner. But I don’t say “freelancer.” Why? Because it sounds poor. Poor, and […]
KEEP READINGI love when a holiday’s over! That doesn’t mean I hate holidays, or hate turkey (I like it fine, especially the skin), or hate joy. I’m not a monster. What drains me is when everyone’s doing and saying the same things. I guess that’s the nature of tradition. Though, oy, does social media make it worse. Shame on me for not […]
KEEP READINGBack in 2003, there was this annoying chick who always danced in the front of my hip hop class at Crunch. To be clear, by “my hip hop class” I mean one that I went to every week, not one that I taught…or owned. And by “annoying chick” I mean she had an impossibly great […]
KEEP READINGIn third grade, I loaned a quarter to Serena, the richest girl in my class. She wanted it for a packet of Munchos from the vending machine. When I say rich, I mean, rich. Serena’s family had, and has, their last name on the most famous buildings in the world. Buildings with observation decks, where people get engaged or try crazy climbing stunts or realize their […]
KEEP READINGThere’s this twitter user you’ve probably heard of called “Shit My Dad Says.” He’s been on the scene since early Twitter. He tweets shit his dad says, and his feed was turned into a 2010 network tv show starring William Shatner. Except, of course, it wasn’t called “Shit My Dad Says.” It was written “$#*! […]
KEEP READINGIt’s my birthday! [Update: It was. When I wrote this. If you’re reading this on October 30th, it is again!] I was supposed to arrive on October 25th. My mom took a chance and went to a Bar Mitzvah on the due date. There’s a picture of her in the parking lot of a synagogue, […]
KEEP READINGI won’t tease it out. Here’s what the word is: CANCELED. Or, cancelled. I looked it up, and you can choose your own spelling. Ever go to the magazine store and notice there’s Conde Nast Traveler and Conde Nast Traveller? It’s like that. I spell it canceled, single “l” because I canceled the second one, and I […]
KEEP READINGShould I be ashamed? Am I a freak? A grinch, a soulless beast, a Kardashian-hearted money grubber? I wonder that sometimes. Because here’s what I see: People in the online business world (life coaches, business coaches, healers, private chefs, virtual assistants, copywriters, dog psychics) who cater to other people in the online business world (other […]
KEEP READINGBack in like, 1999, I kept getting calls from a collection agency for a mobile phone bill I’d already paid. Yes, I’d paid it late — to a previous collection agency, which, because collection agencies are just knuckleheads earning dollars from home in their dirty undies, had neglected to do the proper paperwork and log my payment. […]
KEEP READINGThe other day, I was on my walk (fyi – when I say “a walk” it means just a putter around the neighborhood where I might stop into a clothing store and try on a top; when I say ”my walk” it means a long one that counts as my workout for the day. A walk that must happen. Podcasts […]
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