Happy seasons (whatever season it is when you see this)! There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address. Whether you’re shopping for help with: Making your writing funnier… Building your email list… Booking your first […]
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Shrimpmukkah! A 2023 roundup of must-have lead magnets from Shrimp Club superstars
Interested in the most recent Shrimpmukkah Freebies? Check out the list from 2024 here. Happy seasons (whatever season it is when you see this)! There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address. Whether you’re shopping for […]
KEEP READINGTough Titties Freebie Fest! A Special Edition 2023 roundup of must-have opt-in freebies from Mixermind superstars
If you’re looking for quick wins in your copy, online business, creative career, and life, you’re in the right place, my friend. All the gift guides right now tell you where to get the best barbecue set. This one’s a little different. It’s a roundup of free gifts — none of them great for grilling […]
KEEP READINGNo experience? No problem. How these copywriters got their first paying clients—or started charging, period
“How do I get started as a copywriter, and how do I know when I’m ready to start charging for my work?” That’s probably the number one (2-part) question I’ve been asked in my 13+ years helping people learn to write copy. The story of how I, myself, got started as a copywriter goes so […]
KEEP READINGHow to “White Lotus” Your Email Copy (& All Your Writing)—AKA How To Craft Binge-Worthy Stories We Can’t Shut Up About
There are plenty of binge-worthy shows in the mix. (And yet, never enough.) But it’s rare for a series or season to become actual, real-time appointment viewing — and the one thing everyone’s talking about. I don’t think I’ve made sure to “tune in” to a season finale right at the start time since the […]
KEEP READINGShrimpmukkah! A 2022 roundup of must-have opt-in freebies from Shrimp Club superstars
Interested in the most recent Shrimpmukkah Freebies? Check out the list from 2024 here. Happy seasons! There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address. Whether you’re shopping for help with: Getting your business in the media… […]
KEEP READINGShrimpmukkah! A 2021 roundup of must-have opt-in freebies from Shrimp Club superstars
Interested in the most recent Shrimpmukkah Freebies? Check out the list from 2024 here. Happy seasons! There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address. Whether you’re shopping for help with: Getting your business in the media… […]
KEEP READINGBlog post vs. email — the death match
What should go in my emails and what should go on the blog? Can they overlap? Should they be the same, or different? I struggled with this one for a long time. Here’s what I used to do:
KEEP READINGAfraid to repeat yourself? Take a tip from every dumb ’80s sitcom.
It’s not just me, right? I’m sure I’m not the only one who’s rewritten a perfectly good talk because one person – repeat, ONE PERSON – who’ll be in the audience was there last time and heard it already. (I’m not, right?) And lord knows it’s not only me who’s thought, “Oh no, what if […]
KEEP READINGHow to create valuable content (it’s not what you think)
“Add value.” “Deliver value.” “Provide massive value.” It’s not a new word, this “value.” But if you’re new to the online marketing space (AKA “The Space”) you might be newly inundated with it. ‘Round these parts, they use it out the ying-yang. “If you want people to buy from you, get known for delivering tons of […]
KEEP READINGYes, it’s raining, humans are weird, and you can make a living telling us what we already know.
The other day, I was on my walk (fyi – when I say “a walk” it means just a putter around the neighborhood where I might stop into a clothing store and try on a top; when I say ”my walk” it means a long one that counts as my workout for the day. A walk that must happen. Podcasts […]
KEEP READINGI Can Do Happy.
Yesterday’s blog post sucked. I knew it while I was writing it. I’d had nothing to write, a state which I’ve promised won’t stop me from writing. “No time to write today” is legit; “Nothing to write today” is not. Why? Because sometimes when I’m thinking, I’ve used up all the thoughts and ideas I’ll ever have, […]
KEEP READINGHow to know if your idea is a winner or a dud
I keep a stash of images to post on Instagram. Sometimes, I get low on supply and say, f- it. I’ll use this dumb picture I keep passing over because it’s meh. To me, it’s the peanuts and filberts at the bottom of the nut mix when all the cashews are gone. It’s the unflattering, […]
KEEP READING20 Steps To Never Finding Your Passion
Do you suffer from FYPPS? Ever since I stepped into this online business world in 2009, I’ve noticed a pattern I found sad. I call it the “Find Your Passion Pyramid Scheme.” Or, FYPPS, pronounced “fips.” No one’s designed it as a scheme. There’s no Bernie Madoff behind it. What makes it run? Human nature. […]
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