Talking Shrimp
copywriting. jumbo style.
Put on stretch pants and settle in. This is a meaty one. Or, if you’re short on patience today, you can skip right to the goods with this table of contents: 7 Reasons Email is Great For LAZY Creative Types 9 Reasons Email Is So Powerful For Your Business 21 Tips For Emails People Actually […]
KEEP READINGHappy seasons! There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address. Whether you’re shopping for help with: Getting your stories and business in the media… Setting up and starting a successful Substack… Powering up your traffic […]
KEEP READINGDuring the book-launching process, which pretty much begins the moment you get a book deal, I was lucky to receive advice and support from a number of friends who’ve already become bestselling authors (some, a few times over) or were just ahead of me in the process. Above me on “Book Mountain,” as I call […]
KEEP READINGIf you’re looking for quick wins in your copy, online business, creative career, and life, you’re in the right place, my friend. All the gift guides right now tell you where to get the best barbecue set. This one’s a little different. It’s a roundup of free gifts — none of them great for grilling […]
KEEP READING“How do I get started as a copywriter, and how do I know when I’m ready to start charging for my work?” That’s probably the number one (2-part) question I’ve been asked in my 13+ years helping people learn to write copy. The story of how I, myself, got started as a copywriter goes so […]
KEEP READINGThere are plenty of binge-worthy shows in the mix. (And yet, never enough.) But it’s rare for a series or season to become actual, real-time appointment viewing, and be the one thing everyone’s talking about. I don’t think I’ve made sure to “tune in” to a season finale right at the start time since the […]
KEEP READINGBy Laura Belgray How do you come up with email subject lines people click? is a question I get ALL. THE. TIME. 2 methods to come up with subject lines that make your emails irresistible How to bank the email subject lines you come up with for later How do you come up with email […]
KEEP READINGInterested in the most recent Shrimpmukkah Freebies? Check out the list from 2023 here. Happy seasons! There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address. Whether you’re shopping for help with: Getting your business in the media… […]
KEEP READINGHeads up: After this post, if you want more help writing eye-catching subject lines that get your emails opened, make sure to grab this: My free downloadable guide, Non-Sucky Subject Lines Why should you personalize your emails by adding the recipient’s first name? Fun fact: Coca-Cola’s international “Share a Coke” campaign — a release of […]
KEEP READINGThis Talking Shrimp email got a high rate of opens, clicks, and replies, so I’ve turned the email into a blog post. (For more on emails vs blog posts, check this out.) Subject Line: The typo that ruined my career I hope this email finds you we’ll. LOLZ. That’s not a real typo, but it […]
KEEP READINGInterested in the most recent Shrimpmukkah Freebies? Check out the list from 2023 here. Happy seasons! There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address. Whether you’re shopping for help with: Getting your business in the […]
KEEP READINGI’ve said it before: Email is the most powerful marketing tool on the planet. (Well, aside from good ol’ s-e-x. That still sells, right? Or is that over?) But email only works if your emails get opened. And it works way better if your emails get more opened. There are 3 keys to getting great […]
KEEP READINGOne of my most popular emails was one where I wrote about hiding my “woo” side from my husband. (Subject line: Don’t tell my husband.) I’m not a true woo-woo type. You’ll never hear me say I’m on a “spiritual quest” or call myself a “seeker.” I won’t give you my “favorite manifesting crystal” for […]
KEEP READINGTRIVIA QUESTION: Do you know who’s behind the 8-figure juggernaut of an online course called “B-School”? If you’re saying “Marie Forleo,” yeah, duh. That’s the obvious answer. But, as I recently discovered, it’s not the whole answer. Looking for an old email in my inbox, I stumbled on one between me and Marie. It made […]
KEEP READING“Wait, should I be on Clubhouse?” I’ve been answering that question a lot since I joined a couple of weeks ago, because I keep talking about it. It’s not a straight answer, but I’ll get to it. For one, it’s not the best thing that ever happened to my marriage. My husband hates when I’m […]
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