I see a lot of blogs and Facebook conversations about “earning the income you deserve” and “charging what you’re worth.”
rants
“Mansplaining” should never have been a word. (On the dopiest portmanteau ever, and how to make your own)
Chocoholic. Faux-hawk. Netiquette. Tanorexic. Jazzercise, glitterati, Brangelina. I love a good portmanteau. You know, that kind of word that’s a combo of two words and usually a twist on a longer one. Cassingle. Showmance. Mathlete. Sometimes it’s called a frankenword. It used to be called a “Sniglet” – coined in the 1980s by comedian Rich […]
KEEP READINGHow to create valuable content (it’s not what you think)
“Add value.” “Deliver value.” “Provide massive value.” It’s not a new word, this “value.” But if you’re new to the online marketing space (AKA “The Space”) you might be newly inundated with it. ‘Round these parts, they use it out the ying-yang. “If you want people to buy from you, get known for delivering tons of […]
KEEP READINGUgly turkey, gratefulbragging and vaguesicking: 3 things I can do without seeing for a while.
I love when a holiday’s over! That doesn’t mean I hate holidays, or hate turkey (I like it fine, especially the skin), or hate joy. I’m not a monster. What drains me is when everyone’s doing and saying the same things. I guess that’s the nature of tradition. Though, oy, does social media make it worse. Shame on me for not […]
KEEP READINGThe real secret to a million-dollar business
Back in like, 1999, I kept getting calls from a collection agency for a mobile phone bill I’d already paid. Yes, I’d paid it late — to a previous collection agency, which, because collection agencies are just knuckleheads earning dollars from home in their dirty undies, had neglected to do the proper paperwork and log my payment. […]
KEEP READINGThe #1 saddest use of website real estate
#copywritingtip: You’ve got that big, beautiful header and that’s what you’re going to put in it? “Welcome to my website”? ⠀ Or even, “WELCOME. WE’RE SO GLAD YOU’RE HERE.”⠀ ⠀ First of all, we know it’s a website. It’s not 1994 where we’re like, “Oooh, this is part of the Internet. It’s interactive!” ⠀ ⠀ […]
This is for the lazy ones.
I’ve helped a lot of coaches with their copy. Life coaches, wellness coaches, joy coaches, high-performance coaches, abundance coaches, gluten-cleanse coaches, empowerment coaches, vibrational alignment coaches. Confidence coaches, bone broth coaches, flow coaches. Not a menstrual thing. (I’m tempted to put quotation marks on some of those but I won’t. There’s a lid for every pot, a client […]
KEEP READINGOy. These people and their “biz” rules.
“Excuse me. You can’t have dogs in here.” That’s what everyone with a dog was told at the Silverlake Farmer’s Market in LA when I was visiting last year. Not by a cop. By my 4-year-old nephew, Samson. It’s not that he worries about food safety or crowd control. He just likes rules. They’re very important […]
KEEP READINGI hate the calendar and love Mandy Patinkin
Enough enough enough holidays! Don’t mind my grinchiness. Don’t get worried about me. I don’t have a dark past where I was given up to an uncaring, drunk foster mom with a greasy boyfriend on Chanukah, or where we noticed a stink in the house after Daddy went missing on Christmas morning, and then found […]
KEEP READINGBooks vs TV: Which Is Smarter?
I’m feeling very accomplished. I watched all of Transparent on Saturday. But I know that doesn’t count as an accomplishment. Reading a book in a day is impressive. Watching a season on Amazon Prime Instant Video is a binge. Why is that? Why is reading up here and TV watching down here? (This is a Kelly Bensimon-ism […]
KEEP READINGSmooth Jazz Guy Gets A Piece Of My Mind (In My Mind)
Smooth Jazz Guy was back in the gym yesterday. As a refresher, he’s the guy in my building who has his trainer turn on the deadly Smooth Jazz Channel on the TV, at top volume. Well, guess what – yesterday, I beat him! I was in the gym first, and had already turned on the TV to my […]
KEEP READINGHell Is Other People
Whoever said that was so right. Someone obvious, I’m forgetting. I don’t feel like looking it up, because I’d rather tell you about two little versions of hell I experience every day. I know “hell” is supposed to be capitalized, but that seems religious and weird to me. 1) Holding-the-elevator hell Our apartment is on the […]
KEEP READINGOne simple trick to make anyone feel like an asshole
Here’s an easy trick for making someone feel like an asshole. When they hold the door open for you, don’t put your hand up to catch it. Instead, walk right into it with your arms dangling uselessly at your sides and then huff, “Thanks!” They’ll feel terrible for letting the door slam on you, and […]
KEEP READINGWhat’s Wrong With This Person?
Seriously: What is wrong with a person who gets not one, but two juror qualification surveys she could just fill out ONLINE – no messy pen and paper required, no folding of paper and putting into unreasonably dreaded envelope, simply type name and age and check “no, not a felon” and click send, that’s all she had to […]
KEEP READING