There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address.
Whether you’re shopping for help with:
- Getting your stories and business in the media…
- Setting up and starting a successful Substack…
- Powering up your traffic with Pinterest…
- Writing copy that converts ideal clients…
- Or even eating your way through Europe…
You’ll find it here. You’ll also find new virtuosos to follow, learn from, collaborate with, and, of course, stalk.
And if you’re looking for examples of lead magnets / examples of opt-in landing pages to inspire your own, you’ve just found Email Opt-In Nirvana.
(Not everyone’s version of paradise, but we’re not everyone, now—are we?)
Skip right to the area you’re most interested with this table of contents:
Business Planning / Strategy
Copywriting and Sales
Publicity, Marketing & Branding
Talking Shrimp freebies
Why should you have a lead magnet or opt-in freebie (same dif) to build your list?
So you can harness the glorious power of email marketing. Not exaggerating!
The most important thing I ever learned in online business came from my mentor and Copy Cure partner, Marie Forleo. She told me, “It’s all about the email list. The gold is in the list.” (It took at least seven years for that to fully click.) When I was making my first website, she asked, “What’s your opt-in?”
She explained how, to build a subscriber list, you offer a free thing. Something other than just “sign up for my newsletter” or “sign up for weekly tips ‘n’ tricks” because, in exchange for their email address, people want something immediate. “Weekly inspiration in your inbox” rarely does the trick anymore, unless you’re famous…for your inspiration. It’s gotta be something good.
These Shrimpers know that. They’ve all created free things well worth signing up for. And they’re stellar emailers, so you’ll want to keep hearing from them in your inbox. Here’s what we’ve got.
Presenting…the Shrimpmukkah Freebie Fest:
A roundup of the best opt-in freebies (aka lead magnets) from Shrimpers in my mastermind, Shrimp Club.
[Note: This post is from December 2023. With time, some links may stop working as these rockstars change things up in their businesses. That’s the beautiful thing about having your own business: you can pivot any time, no permission needed.]
Business Planning / Strategy
Sandy Park, Pinterest Expert
Pinterest: A Beginner’s Guide Mini Course
3 Instant access video lessons to grow your business with Pinterest.
Virginia De Assis, Coach and Founder at Content Lounge
Aligned 6-Figure Bootcamp
How To Build A Multiple 6-Figure Business That Feels Effortless.
Learn how to adjust your STRATEGIES and find ALIGNMENT you can scale to 6 figures and multiple 6 figures with ease.
Stacey Brass-Russell, Business & Life Transformation Coach
5 Steps To Creating Your Irresistible High-Ticket Offer
For Coaches, Experts & Consultants Ready To Attract Dream Clients By Giving Them Exactly What They Want, Need & Will Gladly Pay For!
The ultimate guide to turning your secret sauce and unique zone of genius into a 1:1 offer that speaks directly to the hearts and minds of those you serve.
Maggie Isley, Neurodivergent Business Coach & Brand Designer
QUIZ: Successful Neurodivergent Entrepreneurs: What’s your Ideal Work Environment?
Unlock the secret sauce of your perfect work environment – it’s like a personality test, but for your desk!
Brittany Love, Strategic Impact Coach & Founder of Revolutionary Presence
Shake Your Assets: The 🦄 Entrepreneur’s Guide to Supercharge Your Business Vision
Supercharge your results by developing a personalized strategy to use your time, expertise, and resources to make your biggest business (or life) vision a reality faster than you thought possible…even if you’ve been singing the shoulda, woulda, coulda blues for months.
Tara Reid, Business Coach & Marketing Strategist
Growth Breakthrough Challenge
A 5-day email challenge for service providers who want to make more money but don’t want to (or have the time to) take on more 1:1 client work.
Frenchie Ferenczi, Business Strategist & Advisor
GUIDE: Stay Close To The Money (37 stupid-easy tips!)
Called “The only freebie I actually use,” by more than one person, in this guide you’ll discover how to:
✔ Grow your revenue more easily
✔ Keep that growth consistently
✔ AND do it all WITHOUT feeling ‘salesy’!
Jane Carter, Business Coach for Solopreneurs
The Soulful Solopreneur: Annual Workbook for Reflection & Renewal
Make 2024 the year for more fun and less frazzle. These 29 questions go deeper than the usual year-end number-crunching and help you get clear on what you really want, and which habits, belief patterns, and go-to behaviors are getting in the way of your vision.
Sarah Aviram, Author of Remotivation: The Remote Worker’s Ultimate Guide to Life-Changing Fulfillment
Get Re-Motivated Workbook
A vital guide to help you thrive in a remote and hybrid world.
Julie Cabezas, Brand Positioning Expert
Winning High-Ticket Clients
Join us for a Free 5-Day Challenge on How to Find Your High-Ticket Advantage and Book High-Ticket Clients – Starting December 4!.
Cindy Childress, Ph. D. The Expert’s Ghostwriter®
Discover Your #1 Bestselling Author Personality Type Quiz
Finally understand and unlock your writing superpowers. Are you a trailbazing leader or a crowd-sourcing influencer? Maybe you’re more of a compassionate inspiration or a daring expert. Take the FREE quiz and find out how to write your book YOUR way.
Colleen Kochannek, Founder www.ColleenMKochannek.com
109 Simple and Inspiring Ideas You Can Make Money With
“I Can’t Believe That’s A Business.” It doesn’t have to be technically difficult, expensive or take forever. You could have your first product done this weekend, even if you don’t have a website.
Mye De Leon, Founder, Digital Product Genius™
100 Digital Product Ideas
Want to turn your skills and knowledge into passive income but don’t know what to sell? Here’s a list of ideas to pick from so you can stop wasting time and get started right away.
Sandra Booker, Business Manager & Growth Strategist
The Great Big List Of KPIs For Online Business Owners
What if, at any given moment, you knew exactly what your next business move should be?
Grab this guide and discover:
✔ Why KPIs are absolutely vital to the health of your business
✔ How many to use (and why you don’t want to track everything)
✔ The 8 main categories, how to pick which to focus on & a simple, uncomplicated method to start tracking
✔ The best way to identify trends, stay on top of problems (so they don’t become disasters) & identify hidden opportunities
✔ A list of KPIs to choose from for Digital Course Creators, Service Providers, Coaches & Consultants
Copywriting and Sales
Jen Baxter, Copy Queen & Content Strategist
How to Substack: Quick Start Video to Write More Powerfully on Substack
✔ 9-minute, step-by-step video to set up your newsletter for success
✔ Dial in design settings to look polished from your first post
✔ Meet other cool writers, readers, and podcasters through the power of your stories
Mary Schroeder, COO of Unconventional Life
The Somatic Ink Masterclass
A writing workshop for content creators who want to ditch limiting beliefs and splash their wild, funky selves all over the internet.
Paige Worthy, Customer-Obsessed Messaging and Copywriting for Businesses That Give a Shit
The 1-Week Homepage Glow-Up Challenge
Five days, five ways to update your website so customers say, “WTF how did they KNOW?!” and click that Buy Now button.
Sami Miles, Comedienne, Copywriter, & Founder of Catchiest Copy
Grab Your Audience by the Funny Bone
10 tips to infuse humor into your talks, presentations, and content
…So you’ll stand out, be memorable, and get approached for more high-visibility opps!!
Susan Reoch, UX and Website Copy Expert, Founder of The UX Copywriter
One-and-Done Website Copy Planner
Can I help you write your website copy for free? Strike “write better web copy” from your to-do list with this deliciously simple step-by-step planner.
Marisa Corcoran, Copy Mentor, Creator of The Copy Chat
The 50+ Scroll-Stopping Subject Lines
Take your emails from “meh” to “must read now” in seconds with 3 simple subject line formulas (+ the #1 place your best subject lines are hiding!).
Brenna McGowan, Launch Strategist & Copywriter
Pre-Launch Plan Cheat Sheet
Uncover what every prospect needs to believe before they — and the exact content to create that pre-sells your offer so you can have your most successful (and stress-free!) launch yet!
Toby Myles, Email Strategist, Copywriter & Founder of The Big Juicy Copy Club
99 Juicy Lead Magnet Ideas!
Explode your email list with a goldmine of eager-to-buy clients!
Linda Sidhu, Quiz Creator & Community Builder
The Quiz Quadrant Workshop
Unlock the secrets to crafting a personality-packed quiz that captivates your audience without a hint of sales pressure. This step-by-step framework ensures rapid email list growth with genuinely engaged subscribers. Plus, you’ll receive a 4-personality PDF guide on writing tailored content for your new subscribers and a 9-step checklist for crafting the ideal personality quiz.
Marie-Elizabeth Mali, Personal Development Coach for Grown-Ass Women
Grown-Ass Power Quiz
For midlife women having a “Now what?” moment who are ready to turn on your unapologetic power, purpose, & passion to rock this next stage of your life.
Heidi Villegas, Herbal-Aromatherapist, Founder of Healing Harvest Homestead and the School of Botanical Arts & Sciences
Ultimate Guide to Herbal Steams for Health and Beauty
Healthy lungs and beautiful skin? YES, please! Find out how and why herbal steams work to support your respiratory system, boost your immunity, and give you dewy, glowing skin all at once. PLUS best ideas for herbs and essential oils to use.
Dani Sumner, Life Transformation Coach
10 Faith-Based Secrets To Thrive In Your Personal Life As Your Business Grows
Great at taking care of business but struggle taking care of YOU? This short audio and worksheet will help.
Victoria Werner, Patternmaking Teacher & Founder of Erbaccia Studio
*Free Course* Illustrator Basics for Patternmaking
Learn foundational skills for drafting sewing patterns in Adobe Illustrator.
Sandra Weinacht, Casual Luxury Travel Expert, Lifelong Foodie, Founder of Inside Europe Travel Experiences
Nine Mouthwatering Experiences in Europe — Worth Every Calorie
I love to travel and travel for a living — making sure “Let’s all go to Europe” is always a great idea, for 20 to 200 or more. When it comes to food, I don’t fork around and neither should you. My insider’s guide is all about eating like a local with the locals — while taking the roads less traveled in Europe.
Dana DiPrima, For Farmers Movement Founder & Local Farm Concierge
Swipe Right for Your Perfect Local Farm Match!
Of course you want only the yummiest potatoes for your latkes. And what would your Yule Log be without the creamiest, straight-from-the-farm butter? You know you deserve the juiciest Chanukkah brisket or the most delectable holiday ham and that means finding a local farm that does it way better than your supermarket. Let me be your farm-finding bestie and personally match you with a farm near you!
Amy Groome, Creative Strategist + Strengths Coach | Founder of mid-flight
Perspectives + Possibilities [ A PODCAST PLAYLIST ]
23 hand-picked podcast episodes guaranteed to get you curious, spark ideas, inspire creativity, and calm your inner critic. You’ll find episodes about:
> reframing regret
> cultivating creative courage
> befriending fear
> strategizing self-acceptance
…and so much more. An antidote to information overload, this one-stop curated listening shop helps you pause for perspective, percolate on possibility and power up your potential in the year to come.
Bethany Bunnell, Founder of The Birthday Interview
The Birthday Interview Questions
❤️ Your kids are growing up way too fast. Grab my questions and film your child every year answering these insightful and intimate questions. You’ll create an uncensored time capsule of your child at each year of their incredible life as they grow and become who they’re meant to be. Hear their secrets, their hopes, and dreams. It’s a gift for them. It’s a gift for you. Turn your kids’ childhood from a blink of an eye into a treasure you can keep forever.
Iona Holloway, Breathwork Expert, Founder of Brave Thing
Build Your Trust Fund
Let’s turn the stone in your chest back into a beating heart. 5 days. 5 ZeroFluff™ emails. You: Clearing the muck, Remembering Who The F*ck You Are, stacking trust, and owning the hell out of 2024.
Maura Kelpy, Graphic Designer & Health Coach in Training (Founder of Maura K Creative and Veggies & Vodka)
Have your veggies and your vodka too
7 inspiring ways to play with your balance of veggies and vodka – not just in your health, but in your life too. Plus: Additional resources that helped me go from lagging to energized on my wellness adventure.
Sue Cheung, Integrative Life Coach and Yoga Teacher
Using neuroscience and yoga, let me show you how to stop feeling anxious in less than five minutes. Seriously. I’ll give you TWO super simple techniques that will dissolve that feeling away. And you don’t even have to read anything. Just hit play, follow my cues and let the wave of calm and relaxation wash over you. .
Kisma Orbovich, CEO Illumination Academy, Co-Host, Illumination Podcast
Universal Laws Cheat Sheet
Your go-to-guide to learn how to work with the natural and universal laws so that you can manifest faster, create more calm, and never self sabotage again.
Rubeena Ianigro, Founder, The Gray Muse® and The Aura Market
Human Design Centers: A Guide to Understanding the Nine Energy Centers
A 43-page introduction to the human design system’s nine energy centers, helping you to understand how your own energy flows to, through, and from you, with tips on what to look for in order to avoid burnout, overwhelm and pressure!
Candyce Ossefort-Russell, Psychotherapist
Your Grief is Your Own: A Comforting E-Book
Your Grief Is Your Own is an easy-to-read book that dispels common myths about grief that make grieving harder than it has to be. I’ve lived through loss myself, and I wrote this book to validate what you’re going through and to help you feel understood and not alone in your grief.
Sydney Craig, Restorative Movement Specialist, Founder of Pilates Tonic Online
Five exercises to do every day to feel more relaxed, fluid, and comfortable in your body.
Sandra Chuma, Mindset Mastery Coach
Worthy of Self-Love – The ‘Secret’ Habit for Success
Did you know that one of the most searched questions on Google is “How do I learn to love myself?” When we think about improving our lives, we often look to external tactics and strategies. And then we wonder why we keep self-sabotaging or simply not doing the things we know we should be doing to create the life we want. What we miss is that the foundation of ALL success stems from this one habit. The habit of self-love.
Join me as I take you on a journey to reignite self-love and reclaim self-worth.
Jennifer Hacker, ICF Certified Life Coach and Grief Specialist, Founder of The Center for Help & Hope
3 Things You Need to Know to Answer the Question: “Why did you let this happen God?”
Do you silently wonder “Why did you do this to me God?” and wish there was an actual answer (i.e. not platitudes or clichés)? Get a copy of this e-book and learn 3 things that will answer your questions and ease your path moving forward.
Kelly Clark, Weight-Loss Mentor & Author of “It took me 10 years to lose 10 pounds (because I had all the wrong information)” & “What the F do I eat?”
ONE DAY Meal Plan: How I lost 30 pounds—without dieting & kept it off for the last 24 years
Find out who you are when you’re not skipping meals, counting calories & over-exercising.
Publicity, Marketing & Branding
Juliane Bergmann, Writer
Get Paid For Your Articles!
Snag the free pitch template that got me a “hell yes” from editors at Wired, Insider, and Huffpost, even though I had:
– No prior published articles
– No fancy writing degree
– No media connections
– No PR team or budget to pay one
I’ll also share a successful pitch example that took less than 15 minutes to write, got accepted within hours, and paid hundreds of dollars!
Erin Geiger, Co-founder at Miracle Max
9 Tips to Sleigh Your Website in 2024
It’s the holiday season and we’re in a giving mood! At Miracle Max, we’re all about helping companies grow their business through integrated marketing. Are you struggling with putting the magic into your messaging or SEO strategy? You’ll shoot your eye out, kid. Let us help!
To get started, visit our website and scroll down to complete the Get In Touch form (be sure to mention Shrimpmukkah).
Here’s what we’ll send you:
– 3 things we love about your website
– 3 things you can change to drive traffic
– 3 things to add to your website
Ted Prodromou, America’s Leading LinkedIn Coach
How to Get Your Best Prospects to Stop Scrolling on LinkedIn and Beg You to Do Business With Them
Your LinkedIn profile is your chance to make a great first impression. When was the last time you updated your LinkedIn profile? This LinkedIn profile template and video training helps you create a client-attracting LinkedIn profile based on proven direct marketing principles.
Marietta Gentles Crawford, Personal Branding & LinkedIn Strategist
Attract Clients and Media With a Magnetic LinkedIn Profile (and Presence)
Get my top LinkedIn tips that will help you tweak your bio so you can increase your visibility and profitability — without sending AI DMs people ignore.
Cathlyn Melvin, TEDx Coach & Messaging Expert
Want to Speak on the TEDx Stage?
Here are 3 empowering secrets TED won’t tell you about sharing your message on the Red Dot.
Trez Thomas, The Brand Adventurist & Procrastinista
3 Big-Network TV Promotion Secrets to Steal for Your Own Brand (and 1 to Avoid)!
My favorite tricks to get people obsessed with things they didn’t know they needed in their lives — like The Real Housewives.Create your binge-worthy brand using secrets mastered during my adventures as Brand Expert and Creative Director at Bravo, Lifetime, BET, and other colossal pop-culture brands.
Lindy Alexander, Award-Winning Travel Writer
The 5 fastest (and easiest) ways to get an article published in a magazine
Discover the 5 different types of articles you can write and get paid for, what you need to include when you write each type of article and exactly what to say when you send your article to an editor.
Julie Zhu, Marketing Strategist, Founder of Marketing With Julie
How to Make Your Business Unignorable (It Works!)
My 6 best tips to nail down your top marketing priorities and leverage your unique strengths.
Laura Scholes, Founder of The 24-Hour Site
Two Easy Ways to Boost Your Brand Story (And Your Sales!)
Steal the two questionnaires I use to create websites that captivate (oooh!) and convert ($$$$!).
Marilee Kostadimas, Chief Storyteller at Spotlight Sojourns
Tell Your Story with Authority, Simply and Easily
As a professional woman, you understand it’s important to tell your story. With authority and clarity. Because your voice, your experience, and your expertise matter. So, grab this guide to help you spotlight your story, simply and easily.
Linda Ugelow, Speaking Confidence Coach & Author of Delight in the Limelight
Preparation Rituals for Speaking on Stage or Camera
A must-do checklist of exercises, rituals, and warmups to use before you speak to ensure you’re clear-headed, grounded and charged, whether on camera or at the front of the room.
Helena Bowen, Speaker Coach, Speechwriter, Slow Work Advocate
How to Get Booked to Speak at TEDx
Insider tips & proven strategies I’ve learned working with hundreds of TEDx Speakers and reviewing 10,000+ TEDx Speaker Applications.
Gretchen Oris-Chong, Austronesian Aussie Artist/Designer/Strategist
Free Ikigai Idea Guidebook: For Limit-Defying Multi-Hyphenates
Inspired by the Japanese philosophy of ikigai, this guidebook helps you choose an idea and create a brand that sits right at the intersection of what you love, what you do well, what rewards you, and what the world needs.
Irina Leoni, Branding with Photography for Coaches and Experts
“Perfectly on Brand” Shoot Planning Bundle
Free only for Shrimpmukkah hoarders! The “7-steps photoshoot plan” and the “List of ALL the brand visuals you’ll ever need” – combined – so you always have the exact images you and your designer need to get you SEEN, LOVED and PAID.
Michelle Martello, Design & Tech Educator, Founder of Minima Designs
2024 Website Tune-Up Guide from Minima Designs
Grab this quick fix website checklist and get your site ready for leads, clients and sales. Diagnose and fix the common site issues that could be costing you serious bucks.
Talking Shrimp freebies — because I’d be crazy not to include my own
63 Surprising Places To Mine Your Everyday Life For Stories.
Get my idea bank of binge-worthy stories for your newsletter & marketing emails.
🔥Includes bonus guide🔥 How to tie your stories to a point or Call to Action.
5 Secrets to Non-Sucky Copy
Learn to write compelling, powerful copy that hits home and makes bank.
Talking Shrimp’s List-Building List
No signup necessary, which is ironic because this is a guide to getting people to sign up for your list!
Non-Sucky Subject Lines
For emails that always get opened: my 33 most-opened (highest open rate) subject lines, with templates to make your own.
Pretty great group, right? These movers and
shakers Shrimpers are all current or alumni members of Shrimp Club. If you want to be one of them next time, hop on this waitlist.
So? What did you snap up? Got praise? Tell me in the comments.