Talking Shrimp
copywriting. jumbo style.
(11 crucial steps for your branding or rebranding project, including one I missed) A website and branding redo is no small, or inexpensive undertaking. So let’s start with this: Why I redid my site – even though I didn’t “need” to
KEEP READINGI see a lot of blogs and Facebook conversations about “earning the income you deserve” and “charging what you’re worth.”
What should go in my emails and what should go on the blog? Can they overlap? Should they be the same, or different? I struggled with this one for a long time. Here’s what I used to do:
KEEP READINGHave you noticed this? Entrepreneurs* love to get on the digital soapbox and yell, “YOU HAVE TO SOLVE A PROBLEM! IF YOU DON’T SOLVE A PROBLEM, YOU DON’T HAVE A BUSINESS.”
KEEP READINGAt my first job that didn’t involve cutting lemon wedges and pouring draught Beer for drunk, off-duty doormen, my father came to meet me one day for lunch.
KEEP READINGThere’s this woman Georgia in my dance class — by that, I mean my instructor Cebo’s dance class, which I take, not teach — who’s amazing.
KEEP READINGWhen I was on the final panel at Unfair Advantage Live a woman asked a question I didn’t think she had to worry about.
At the company off-site, they had tubs of ice cream waiting for us first thing in the morning. Breakfast of cry-babies.
KEEP READINGOMG best thing ever A fellow copywriter/word nerd posted this Merriam Webster tool in a Facebook group, and all I can say is, what a perfect birthday gift. It lets you see what words were made official the year you were born. I thought that would make me feel old, but many of the words […]
KEEP READINGI don’t want to get too heavy on you, so I’ll jump in at “ballsack.”
KEEP READINGI had a housemate in college who’d leave messages on my answering machine like this: BEEEP! “Hey, just checking in, I was just wondering what you were planning to do with the spaghetti pot and some of the other stuff you left out on the counter. I’d clean them myself, it’s no big deal, but with […]
KEEP READINGChocoholic. Faux-hawk. Netiquette. Tanorexic. Jazzercise, glitterati, Brangelina. I love a good portmanteau. You know, that kind of word that’s a combo of two words and usually a twist on a longer one. Cassingle. Showmance. Mathlete. Sometimes it’s called a frankenword. It used to be called a “Sniglet” – coined in the 1980s by comedian Rich […]
KEEP READING“Did I ever tell you about my crush at Camp Well-Met? Her name was Laura Mills…” “We know.” “Have I ever told you about Grandpa refusing to take illegal kickbacks in his lumber business during World War Two?” “We know.” “Have I ever told you about my time-efficiency study for Eastern Airlines? It saved the […]
KEEP READINGThe easiest buck I ever made was in 1994. Before I tell you what the job was, let’s talk about easy money. I often see business coaches posing this question: “Do you feel guilty charging for work that feels easy?” They post it on Facebook and Twitter, offering to help people break through this so-called “money […]
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