During the book-launching process, which pretty much begins the moment you get a book deal, I was lucky to receive advice and support from a number of friends who’ve already become bestselling authors (some, a few times over) or were just ahead of me in the process. Above me on “Book Mountain,” as I call […]
KEEP READINGTough Titties Freebie Fest! A Special Edition 2023 roundup of must-have opt-in freebies from Mixermind superstars
If you’re looking for quick wins in your copy, online business, creative career, and life, you’re in the right place, my friend. All the gift guides right now tell you where to get the best barbecue set. This one’s a little different. It’s a roundup of free gifts — none of them great for grilling […]
KEEP READINGNo experience? No problem. How these copywriters got their first paying clients—or started charging, period
“How do I get started as a copywriter, and how do I know when I’m ready to start charging for my work?” That’s probably the number one (2-part) question I’ve been asked in my 13+ years helping people learn to write copy. The story of how I, myself, got started as a copywriter goes so […]
KEEP READINGHow to “White Lotus” Your Email Copy (& All Your Writing)—AKA How To Craft Binge-Worthy Stories We Can’t Shut Up About
There are plenty of binge-worthy shows in the mix. (And yet, never enough.) But it’s rare for a series or season to become actual, real-time appointment viewing, and be the one thing everyone’s talking about. I don’t think I’ve made sure to “tune in” to a season finale right at the start time since the […]
KEEP READINGHow to come up with email subject lines people click
By Laura Belgray How do you come up with email subject lines people click? is a question I get ALL. THE. TIME. 2 methods to come up with subject lines that make your emails irresistible How to bank the email subject lines you come up with for later How do you come up with email […]
KEEP READINGShrimpmukkah! A 2022 roundup of must-have opt-in freebies from Shrimp Club superstars
Happy seasons! There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address. Whether you’re shopping for help with: Getting your business in the media… A LinkedIn bio that attracts clients… Writing copy that converts ideal clients… Or […]
KEEP READINGHey, {First Name}! 30 Unexpected, Irresistible Ways To Personalize Your Emails That’ll Get Subscribers Racing To Open, Click, Reply, And Buy
Heads up: After this post, if you want more help writing eye-catching subject lines that get your emails opened, make sure to grab this: My free downloadable guide, Non-Sucky Subject Lines Why should you personalize your emails by adding the recipient’s first name? Fun fact: Coca-Cola’s international “Share a Coke” campaign — a release of […]
KEEP READINGThe Typo That Ruined My Career (A Top-Ranking Talking Shrimp Email)
This Talking Shrimp email got a high rate of opens, clicks, and replies, so I’ve turned the email into a blog post. (For more on emails vs blog posts, check this out.) Subject Line: The typo that ruined my career I hope this email finds you we’ll. LOLZ. That’s not a real typo, but it […]
KEEP READINGShrimpmukkah! A 2021 roundup of must-have opt-in freebies from Shrimp Club superstars
Interested in the most recent Shrimpmukkah Freebies? Check out the list from 2022 here. Happy seasons! There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address. Whether you’re shopping for help with: Getting your business in the […]
KEEP READINGThe secret 2-minute tweak to get your emails opened and read (Nope, it’s not the subject line)
I’ve said it before: Email is the most powerful marketing tool on the planet. (Well, aside from good ol’ s-e-x. That still sells, right? Or is that over?) But email only works if your emails get opened. And it works way better if your emails get more opened. There are 3 keys to getting great […]
KEEP READINGDo we believe in “manifesting”? (The Woo-Adjacent Manifesto)
One of my most popular emails was one where I wrote about hiding my “woo” side from my husband. (Subject line: Don’t tell my husband.) I’m not a true woo-woo type. You’ll never hear me say I’m on a “spiritual quest” or call myself a “seeker.” I won’t give you my “favorite manifesting crystal” for […]
KEEP READING11 cries for help and expensive business mistakes Marie Forleo dug me out of in 2009
TRIVIA QUESTION: Do you know who’s behind the 8-figure juggernaut of an online course called “B-School”? If you’re saying “Marie Forleo,” yeah, duh. That’s the obvious answer. But, as I recently discovered, it’s not the whole answer. Looking for an old email in my inbox, I stumbled on one between me and Marie. It made […]
KEEP READINGHow to Use Clubhouse (And Not Hate Yourself): A Beginner’s Guide
“Wait, should I be on Clubhouse?” I’ve been answering that question a lot since I joined a couple of weeks ago, because I keep talking about it. It’s not a straight answer, but I’ll get to it. For one, it’s not the best thing that ever happened to my marriage. My husband hates when I’m […]
KEEP READINGThe Million-Dollar Email List: How To Build An Engaged Subscriber List From Scratch—Without Facebook Ads, Instagram Ads, Or Giving A Dime To Zuck
“How big is Talking Shrimp’s email list?” Oh my, aren’t you forward! That’s quite the personal question. When you ask, what you’re probably also wondering is: “What’s a good email list size?” I’m happy to answer both questions, the best I can. So, not to brag, but around town, I’m kinda known for my list […]
KEEP READING