Happy seasons! There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address. Whether you’re shopping for help with: Getting your business in the media… A LinkedIn bio that attracts clients… Writing copy that converts ideal clients… Or […]
KEEP READINGHey, {First Name}! 30 Unexpected, Irresistible Ways To Personalize Your Emails That’ll Get Subscribers Racing To Open, Click, Reply, And Buy
Heads up: After this post, if you want more help writing eye-catching subject lines that get your emails opened, make sure to grab this: My free downloadable guide, Non-Sucky Subject Lines Why should you personalize your emails by adding the recipient’s first name? Fun fact: Coca-Cola’s international “Share a Coke” campaign — a release of […]
KEEP READINGThe Typo That Ruined My Career (A Top-Ranking Talking Shrimp Email)
This Talking Shrimp email got a high rate of opens, clicks, and replies, so I’ve turned the email into a blog post. (For more on emails vs blog posts, check this out.) Subject Line: The typo that ruined my career I hope this email finds you we’ll. LOLZ. That’s not a real typo, but it […]
KEEP READINGShrimpmukkah! A 2021 roundup of must-have opt-in freebies from Shrimp Club superstars
Interested in the most recent Shrimpmukkah Freebies? Check out the list from 2022 here. Happy seasons! There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address. Whether you’re shopping for help with: Getting your business in the […]
KEEP READINGThe secret 2-minute tweak to get your emails opened and read (Nope, it’s not the subject line)
I’ve said it before: Email is the most powerful marketing tool on the planet. (Well, aside from good ol’ s-e-x. That still sells, right? Or is that over?) But email only works if your emails get opened. And it works way better if your emails get more opened. There are 3 keys to getting great […]
KEEP READINGDo we believe in “manifesting”? (The Woo-Adjacent Manifesto)
One of my most popular emails was one where I wrote about hiding my “woo” side from my husband. (Subject line: Don’t tell my husband.) I’m not a true woo-woo type. You’ll never hear me say I’m on a “spiritual quest” or call myself a “seeker.” I won’t give you my “favorite manifesting crystal” for […]
KEEP READING11 cries for help and expensive business mistakes Marie Forleo dug me out of in 2009
TRIVIA QUESTION: Do you know who’s behind the 8-figure juggernaut of an online course called “B-School”? If you’re saying “Marie Forleo,” yeah, duh. That’s the obvious answer. But, as I recently discovered, it’s not the whole answer. Looking for an old email in my inbox, I stumbled on one between me and Marie. It made […]
KEEP READINGHow to Use Clubhouse (And Not Hate Yourself): A Beginner’s Guide
“Wait, should I be on Clubhouse?” I’ve been answering that question a lot since I joined a couple of weeks ago, because I keep talking about it. It’s not a straight answer, but I’ll get to it. For one, it’s not the best thing that ever happened to my marriage. My husband hates when I’m […]
KEEP READINGThe Million-Dollar Email List: How To Build An Engaged Subscriber List From Scratch—Without Facebook Ads, Instagram Ads, Or Giving A Dime To Zuck
“How big is Talking Shrimp’s email list?” Oh my, aren’t you forward! That’s quite the personal question. When you ask, what you’re probably also wondering is: “What’s a good email list size?” I’m happy to answer both questions, the best I can. So, not to brag, but around town, I’m kinda known for my list […]
KEEP READINGShrimpmukkah! A 2020 roundup of must-have opt-in freebies from Shrimp Club superstars
Interested in the most recent Shrimpmukkah Freebies? Check out the list from 2022 here. Happy seasons! There are plenty of gift-buying guides out there. I thought I’d add one that’s a gift-getting guide. Free gifts, for you. All they cost is your email address. Whether you’re shopping for help with: Segues (that bridge in your […]
KEEP READINGI’m a born procrastinator who hates homework. Here’s how I designed a “no homework” career
My fall semester, Frosh year—that’s what we called first year instead of the male-centric “Freshman”—I stayed in my room most of the time. I passed up invitations to go to the student center, to go play pool, to go hang out “with the guys.” My friend Risa, locking her room across the hall and dangling […]
KEEP READINGHow I Motivated My Lazy Ass To The $1M Mark – A Timeline
[This was originally an email to my list (Subject: About that 1M…). Shrimpers get my best stuff. Are you one of them yet? C’mon, get on the list!] At dinner the other night, my friend Avo told my husband, Steven, “You better install Ring [security system] on your door and put cameras everywhere, because this […]
KEEP READINGYes, I ate all your ice cream.
This weekend, I discovered from an influencer’s Instagram page that it was National Ice Cream Day. (Belated Happy National Ice Cream Day, if I forgot to wish you one.) She was showing how to make coconut milk ice cream, which is NOT ice cream and can wait till National Milk-Alternative Frozen Dessert Day, but anyway. […]
KEEP READINGFor Some of Us, “A Time of Fear” is Always.
Written February 22, 2020 at the Gateless Writing Retreat “You seem to have a long list of interesting fears,” she says as I decline her offer of pouring coffee into the cup while I hold it. We’re at a weekend writing retreat, all staying in one house and squeezing on two sofas. This isn’t her […]
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