I get it. When you do one really specific thing for one really specific group, you’re more likely to be the only one.
You get to be THE top expert who’s top of mind when someone says,
“I need an online business strategist for gluten-free bakeries.”
“I need an electrician for short people.”
“I need a dentist for Manhattan socialites with meth mouth.”
“I need a sexual paradigm coach for over-40, non-binary individuals who want to make sweet love to avocado toast.”
We all want someone who specializes if we have a special situation, right?
If you need your brain fixed (yes, please!), you want a brain surgeon. Not someone who’s like, “Oh, I love doing all kinds of surgery. What kind do you need?”
But still, I’ve been asked what I wish I knew when I started out, and mostly, I’m glad I didn’t know one basic rule:
Have a niche.
(You can hear me say so on The Copywriter Club podcast on this page.)
I probably would have panicked.
I would’ve choked and said, “Um. OK, I work with a lot of coaches. So, copywriting for life and business coaches, I guess. Or maybe health coaches?”
And then my life would’ve become a daily hell of finding new ways to say “step into your greatness,” “radical self-love,” and “abundant goddess mindset.” The thesaurus is only so big. My threshold for gobbledygook is only so high.
If I’d chosen just one kind of client to write copy for, I wouldn’t have gotten to work with/ on:
Should you be for everyone?
That’s why I make it clear on my Work With Me page who I’m NOT for: