ON DEMAND COURSE

MOOLAH FUEL
A Full Tank Of Profit-Boosting Tweaks
To Power Your Email Sales
Here’s the deal:
Every time I hold an Email Makeover Jam, I ask Shrimpers their biggest struggle writing story-based emails that sell.
Almost across the board, the answer is:
“Uh…the selling part.”

And, sure enough….
Even when there’s a great subject line…
Even when the story hooks us from the start…
Even when the offer is chef’s kiss…
Even when I can tell the story creates awareness, which can drive sales down the road…
…Nearly every email I make over is lacking that secret sales sauce that gets a reader hot and bothered, warm for your (offer’s) form, and inwardly screaming, “Yes! I need this!”

In this recorded training, I’ll reveal the key ingredients of said secret sauce. We’ll uncover:
🔥 15 common “click blockers” that snuff out interest and kill conversions – and how to fix them on the spot
(What? You? A click-blocker? You’ll be shocked at how many of these subtle, sales-squashing mistakes you might be making…even if you’re a master storyteller.)
⛽ The “ick"-busting belief shift that will make selling in email feel natural and — I swear — fun
(So you never again waste the low-hanging fruit 🍇 that's just dangling there, ripe with a tidy sum. This will extinguish your fear of selling!)
🔥 9 types of stories that act like “selling salts” to your reader’s brain 🔆🧠
(Use these on their own, or as seasoning within an email to light up those “must-buy” receptors.)
⛽ 22 non-sleazy profit boosters to pump up clicks and (joyful) sales in any email
(“I just purchased! What is this strange magic of yours?”<— Prepare to get this reply again and again.)

I'm handing you my personal secrets to writing emails that ignite desire and actually spark sales.
Even if your emails already do an OK job of selling, why not crank up the power on that money-printing machine?
I was really blown away though by Laura's Unputdownable class because I heard strategies and tactics I've NEVER heard before.
As a copywriter, I've done a lot of studying, reading, and listening about how to make my writing more compelling and interesting. Best part is that the class was so thorough, I felt like when it was over I could take what I learned and apply it immediately. Plus, the framework about how to add humor easily was *chef's kiss* good. I always tell Laura that everytime I listen to her talk I learn something new, and this class is no exception.
- Brenna McGowan, Launch Expert
What a treat! There are many things I love about UNPUTDOWNABLE:
Easy breakdown of content into six main sections made it a pleasure to take notes • An abundance of quotes and examples made the information stick • As a fan of Tough Titties, it’s a delight to get a peek into your process • Your easygoing teaching style • The Tough Titties audiobook is my favourite, so hearing your voice through the workshop beat reading any pdf (which is why I loved the Story Goldmine Live training too)
- Susmitha Veganosaurus
I am really, really impressed.
I didn't think I was going to learn some new stuff but I did. And even some stuff that I do instinctively, you actually labelled and broke down — like that 'Twizzlers Technique'. Genius. SO worth the price!
- Daniel Throssell, Austraila's Best Copywriter

Who's Laura Belgray?
I'm the founder of Talking Shrimp, co-creator of The Copy Cure, and—brag alert—source of the best emails around. How do I know they're the best? People tell me so.
My emails—which have been read aloud on podcasts, cited in "best of" lists, and mentioned in Forbes, Money, Business Insider, and more—have brought in over $1M revenue in a year. Without webinars, sales calls, or even ads to any sales page, emails have done the work of selling my (now retired) services, my courses, and my high-ticket mastermind. Master the art of emails, and yours can be the profit engine of your business, too.
Even without a big list. (Mine is 1/10th the size, or even 1/100th the size, of some of my peers'.)
Not to mention, they'll delight, entertain, inspire, comfort, and enlighten your subscribers—and endear them to you for life. That kind of loyalty will never come from a great IG feed or a Facebook ad. It's all about emails. You'll see.