ON DEMAND COURSE
EMAIL CASH COW š°š®
Quick Writing Tweaks
To Milk More Sales
From Every Send
"I love your emails!ā
Thatās nice to hear.
But what you really want is:
āI love your emails. Just bought!ā
Hereās the good news: if people are already saying they love your emails, youāre way ahead.
It means they actually open them. They read them. They connect with you. They feel loyal, much more than they do to the average brand in their inbox.
Thatās a huge edge. Itās why Inbox Hero and my other trainings work so well for you, because your readers stick around for your stories.
The catch? 
Even when thereās an irresistible subject lineā¦
Even when the story hooks us from the startā¦
Even when the offer is an absolute no-brainerā¦
Even when the story creates awareness, which can drive sales down the roadā¦
ā¦ā¦your email can still be missing the piece that makes readers lean in, click through, and think, āYes, I need this.ā
Being addictive to read is one skill.
Selling through those stories is another.
And that second skill is the gap between loveā¦ and sales.
Itās what gets people clicking, buying, and writing back āJust bought!ā
Thatās where Email Cash CowĀ comes in.
(You might remember it asĀ Moolah Fuel.Ā Same powerhouse training, clearer name. Plus, I love dairy.)
Now I don't worry that I'm selling too much!
I have all your other courses and love them. But Email Cash Cow is the one that made me take action almost immediately! I slapped up a quick new workshop and promoted it āshamelesslyā on my Insta and to my mailing list without worrying that Iām selling too much.
Itās as if you put all Talking Shrimp courses into a large pot with extra seasonings, simmered them into a delicious Email Cash Cow Balsamic reduction, and injected it right into my brain. *slurp* Thank you!
- Susmitha Veganosaurus, vegan business coach and multi-passionate creator at Veganosaurus
"My open rates rocketed & my click rate doubled."
Email Cash Cow was an instant YES for me. I see Laura's teachings as a way for me to channel my inner Hamilton & write my way out. (Of my day job!)
Writing emails comes quite easily to me, and over the past 5yrs have consistently seen 25-40% open rates.
However with Email Cash Cow, my open rates rocketed & my click rate doubled.
Even though I'm not American, a founding father nor an email wizard like Laura (yet!), I am consistently supporting women with their menopause through my emails & it is such a relief to no longer feel I have to write 'newsletters', but instead email to my mates.
- Louisa Hussey, Menopause Trainer & EFT Therapist
"I'm actually starting to enjoy writing."
There were so many great nuggets in this workshop to not only generate moolah but to improve my writing and communication. As a nutrition coach for menopausal women (aka Gen Xāers) I often help women unravel decades of misleading diet culture. The techniques from Belief Shaping Stories generated many ideas to help keep my audience engaged and will help strengthen how I can dismantle those outdated beliefs.Ā
Email Cash Cow has left me with two questions that have the ability to change my life. Now, when I sit down to write I ask myself āHow would Laura write this?ā and a burning question that women everywhere want to know ā how can I eat all that butter and stay skinny?Ā Ā
As I work my way through Lauraās other products, I am actually starting to enjoy writing. I now collect random moments in my daily life that I tuck away for stories. Itās definitely a muscle I am building, but just like exercise, the more I do it, the easier it becomes.
- Wendy Madieros, Nutrition Coach & Founder, The Menopause Plate
In this mega video training, Iāll show you the fixes that turn an *entertaining* email into one that sells on command. Weāll uncover:
š® 15 common āclick blockersā that snuff out interest and kill conversions
ā(What? You? A click-blocker? Yep. Even seasoned writers make these sneaky mistakes.)
š® The āick"-busting belief shift that will make selling in email feel natural and (I swear) fun
(No more leaving low-hanging fruit š ā aka easy sales ā unplucked. You're allowed to sell!)
š® 9 story types that act like āselling saltsā for your readerās brainšš§
(Instant jolts to their āmust-buyā receptors.)
š® 22 non-sleazy profit boosters to pump up clicks and (joyful) sales in any email
āā(āI just purchased! What is this strange magic of yours?ā<ā Prepare to get this reply again and again.)
I'm handing you my personal secrets to writing emails that ignite desire and actually spark sales.
Even if your emails already do an OK job of selling, why not crank up the power on that money-printing machine?
I ended up writing my WHOLE launch/sales sequence in ONE day.
I loved the 'bullet-style' tips and strategies.Ā (I'm a steps and systems gal!)
It gave me some good reminders of things I knew but have slipped off my radar and some new strategies to use and include.
My biggest win was that a few days later I ended up writing the WHOLE launch/sales sequence of emails for my new workshop in ONE day.
(Felt amazing! I usually would spend more like three.)
And when my trustee proofreader (husband š ) read them, he told me these are some of my best emails yet.
I just felt like I was able to get to my point of each one more easily and clearly, and covered all the bases I needed to without struggling to 'find an angle'.
Highly recommend!!
- Katie Jones, Founder of Rock Solid Study
Who's Laura Belgray?
I'm the founder of Talking Shrimp, co-creator of The Copy Cure, andābrag alertāsource of the best emails around. How do I know they're the best? People tell me so.
My emailsāwhich have been read aloud on podcasts, cited in "best of" lists, and mentioned in Forbes, Money, Business Insider, and moreāhave brought in over $1M revenue in a year. Without webinars, sales calls, or even ads to any sales page, emails have done the work of selling my (now retired) services, my courses, and my high-ticket mastermind. Master the art of emails, and yours can be the profit engine of your business, too.
Even without a big list. (Mine is 1/10th the size, or even 1/100th the size, of some of my peers'.)
Not to mention, they'll delight, entertain, inspire, comfort, and enlighten your subscribersāand endear them to you for life. That kind of loyalty will never come from a great IG feed or a Facebook ad. It's all about emails. You'll see.