Dear Not-Super-Famous Person (No Offense) With A Book Or Book Idea,
Yay! A book! What an accomplishment. Maybe that’s enough on its own — to have written a book.
Or, maybe you’re like me, and want your book not just to exist…
But also to be a widely-read smash-hit.
Or, at the very least, to get in the hands of scores of readers who need or would love it.
Me? I dreamed of long lines at book signings, of love notes from strangers, of spotting my book “in the wild” — specifically, on airplanes, in the hands of readers who’d snort-laugh, spill their complimentary drink, and apologize to their seatmates.
I’m afraid I have some sucky news, which I heard from several agents who rejected me:
Unless you’re Britney or have a million TikTok followers, it can be hard AF to even get a book published — especially one about yourself — much less get readers to buy it.
One of my first rejection letters says about as much. At least it was super kind and semi-encouraging.
Wanna make your book an undeniable success?
Let's do it together.
I'm happy to report, I granted the agent's request and proved him wrong.
Not that I got enormous traction at publishing houses, but all it takes is one Yes.
Still, getting a book deal, if you choose to go the traditional route, hardly guarantees your book will sell once it’s out.
It doesn't matter how great your book is.
Nobody will know or care.
Unless you make them know and care.
And oh, how people reminded me of that.
People who love and believe in me.
They didn’t want to see me get my hopes up too high, because those hopes were so likely to be crushed. Why would you expect your first book to hit bestseller lists?
“It’s your first book, and books are so hard to sell. Don’t expect too much.”
That was the message from pretty much everyone.
If you write a book or have written one, you’re bound to hear the same. And the cold, hard stats support it.
Even the average traditionally published book sells only 250-300 copies in its first year.
Wow, that’s bleak!
I’m happy to report, YOU can defy the stats and prove the well-meaning naysayers wrong.
Even if you...
- aren't a "big name"
- don't have a platform (yet)
- don't have fancy-pants literary friends
...There's so much you can do to give your book the life, the staying power, the readership it deserves. (And so do you!)
I'm here to dish on everything that worked for me — while it's still fresh in the ol' brain.
With no real literary-world connections…
No ginormous mailing list…
And an audience that largely prefers how-to books over the kind of book I insisted on writing…
My first book, Tough Titties:
Is a USA Today Bestseller
(Which makes it officially a National Bestseller)
Made the Publishers Weekly bestseller list.
Scored #4 in its category in the Goodreads Choice Awards FINALS
Ranked #1 in New Releases on Amazon and #2 overall in the Humor Essays (not some rando category like “Medieval Women in Business”)
Got a fat shoutout from Kelly Ripa at the top of Live! the morning of my Pub Day
Sold over 4k copies in preorders and its first week (outselling the debut books on the NYT Bestseller List)
How did I know how to make all this happen?
The wisdom in my body told me exactly what to do.
Kidding! I may be an experienced marketer, but my body and I knew ZILCH about launching a book.
Ask an author and they'll back me up:
NOBODY TELLS YOU ANYTHING.
At least, not the people you think will tell you.
I learned as I went, cobbling together tips and strategies from friends, colleagues, and industry insiders.
Most gave me gold, a few steered me totally wrong. Oops.
Would you like me to walk you through everything I did that worked, and guide you around pitfalls I could have avoided?
Good! Let’s go!
In a powerful, double book-marketing masterclass
I’ll take you behind the scenes of my entire book launch process —
- Blurb requests
- Media pitches
- Street team
- Book mailings
- Promoting on social
- Getting shout-outs from influencers
- Bookstore and other in-person events (AKA “touring”)
...And more. If I did it, I’ll share it.
- Hugely effective ways to create buzz for your book even if you LOATHE social media (or aren't on it at all)
- One crucial action you should take at least 6 months out (or ASAP, if that ship sailed)
- The “Title Test” for knowing if you’ve got a potential bestseller…or should go back to the drawing board while you still can
- The most powerful lever to pull in your book promotion that I almost skipped
- The best advice I got — and the worst! (Follow THIS popular opinion at your peril)
- A celebrity tip I already knew — but most authors don’t
- Whether it’s worth it to hire PR (and what to know before you fork over 6k+ per month)
- 3 ways to make liars out of everyone who says “books don’t make you rich.”
- How to avoid getting eyerolls and unfollows and being “that desperate author” with your constant promotion
- “That’s a wrap, I’m done:” When to call it a day on pushing (and caring)
- The fluke that rocketed Tough Titties to national bestseller status - and how you can replicate it
- 13 rookie mistakes, one of which might have cost me the NYT bestseller list
- The secret “Hater Bait” strategy from an A-list copywriter that skyrocketed my book sales…but partly backfired
- What is a street team, why are they so crucial, and why don’t more authors have one?
- A behind-the-scenes peek at my own successful street team, the Titty Committee - plus 2 mistakes I had to course-correct, and one I should have.
- Which promotions made a splash on social, and which tanked like a street mime at a funeral
- One mindset hurdle you must overcome to make your book a success (if you have any self-awareness)
- One choice that had a shockingly negative effect on my book promotion — and whether I regret it
- One huge blunder to avoid in any public communication (sadly, I’m the case study)
And feast your eyes on what's included in the Book Launch Hero kit!
Pop in your AirPods and settle in with the hugely popular BTS —or, rather, BTT (“Behind The Titties”)— call recording, where I pulled back the curtain on my whole “book journey,” including…
Working on a book?
Relive a 2-hour deep-dive into the publishing process, where I walked through my whole book “journey,” including:
- At what point I first wanted to write a book (+ the many times I started one, with great enthusiasm and not much follow-through)
- How I came up with the title Tough Titties
- Why I decided to make it a collection of essays rather than memoir, and what’s the difference
- Why agent after agent loved my writing but still rejected the book
- How I finally got an agent
- The one rule I set and held firm to — and how it probably cost me a big, fat, potentially multi-6-figure book advance
- How I got the perfect cover from my publisher (when most authors cry, not in a good way, over the publisher’s ideas)
- My rookie mistake in the writing process
- Why writing the book went from fun to pure hellscape
- The “shocking” feedback I received on my early draft
- How I finally got over myself, and got that sucker written
- How I decided which chapters to cut, and which to leave in
- What I did when I ended up 25,000 words over my contractual word count 😬
- How I handled writing about people who’d be offended by my words (and, potentially, sue me)
- The scandalous chapter name I had to change, per legal
- Whether I asked people permission to write about them
- The hot tip a well-known copywriter gave me for selling more pre-orders
- Why I felt OK being so “naked” in the book (revealing an *interesting* detail from my past)
- Can you get published without a platform? (And the story about my friend that’ll give you hope)
Now available during checkout!
As soon as you purchase Book Launch Hero, you'll have a chance to add on these much-requested essentials for scoring a (nonfiction) book deal.
My Tough Titties Proposal
I wouldn’t have been able to write a proposal without using at least one other successful proposal as a model. Here’s your model!
The query letter I sent to agents, which eventually got me a Yes (from Park & Fine) - plus a video breakdown mapping it out!
Book Launch Hero is for you if...
You have a book coming out soon — and you want it to be a hit
You're writing a book, or plan to — and want it to be a hit
You already have a book out, and want ideas to reignite the buzz — and give it another chance to be a hit
Your book is fiction OR nonfiction — doesn't matter — and you want it to be a hit
Book Launch Hero is *also* for you if...
You have no intention of writing a book, but you're a COPYWRITER or VA and want to add an in-demand, valuable new skill (book marketing) to your arsenal
You're just a marketing / copy / email geek and always want to learn more
You could use permission and/or a kick in the butt to promote yourself so the right people can find you
Is your finished, published book a long way off?
This is for you, too!
This course isn't focused on the writing / publishing process so much as the strategies to make your book a success — whatever that means to you.
However, if you need a) guidance getting a book deal or b) a fire under your tush to finish that book...
Then Book Launch Hero is still for you! The BTT call, the sample proposal and agent-query letter will give you a huge edge.
I would have been lost at sea writing my own proposal and querying agents without examples to guide me. So I’m passing the life raft to you.
Book Launch Hero
I wanted to make my price "author friendly."
Knowing you might just want to spring for the double workshop recording, I'm offering that piece a la carte.
Or, you can opt for the full Book Launch Hero:
1. The recorded two-part class, plus
2. The kit of indispensable materials (email campaigns, swipe guide, book page breakdown, etc.),
to inspire and guide you in your book marketing "journey"
Hi, I'm Laura Belgray - creator of this Book Launch Hero joint
I'm also founder of Talking Shrimp, co-creator of The Copy Cure, and—brag alert—source of the best emails around. How do I know they're the best? People tell me so. Also, my emails mobilized a lot of people who don't even read non-"how to" books to buy my book, Tough Titties: On Living Your Best Life When You're the F'ing Worst.
I might have mentioned, it became a national bestseller.
Haven't read it yet? I'm not worried, I'll get you to dive into it sooner or later. If I have my way, you'll keep hearing about it and finally say, "OK, I've gotta read this book already." That's the author's job, to make their book impossible to forget about or ignore.
And that's what I'm going to help you do here in Book Launch Hero!