ON DEMAND COURSE
Make Your Point:
The Story-to-Sale Workshop
Find the payoff in any story — to move your readers, and sell your stuff.
Voila — sales!
I laughed. I cried. I made three sales before the workshop was even over.
Seriously -- the ideas in this workshop were so immediately actionable that I whipped up a post based on something I'd seen this week -- and voila! Sales.
- Mike Ganino, Creator of The MikeDrop Method
OMG...STOP!!
Believe it or not, these ☝️are the best words to get in an email reply.
I don't mean when the subscriber writes back "STOP" because, somehow, in the 21st century, they don't know about the unsubscribe link at the bottom and seem to think the email is a text message.
I mean, from someone who was determined not to buy another thing but couldn't resist your email.
That's what happens when your emails draw subscribers in with compelling stories and lead them smoothly and persuasively to the pitch.
It's kind of my trademark move, and it's how I've generated millions in sales
from emails I love to write.
If you like to tell stories and have an email list
— even a weenie one —
it can do the same for you.
And I can't wait to teach you.
In Make Your Point, I'll show you how to write emails that achieve that rare combo of entertaining and high-converting.
Unputdownable writing plus irresistible offer = sales.
That’s the magic that keeps subscribers pouncing to open your emails…and staying to click the buy button.
It’s what gets them writing you raves (some begging you to stop) like these:
Want replies begging for mercy (while joyfully paying you)?
You're going to love
MAKE YOUR POINT.
In this recorded workshop,
you’ll learn how to:
✅ Seamlessly bridge from a story to a call to action
(without that tacked-on “and now for my offer” moment)
✅ Connect personal writing to a product, offer, or idea that matters
✅ Give your story a point — whether it leads to a sale or just sticks the landing
✅ Keep your story’s soul intact — and still get the damn click
✅ Reverse-engineer a story that sells what you're selling
→ Especially when you’re mid-launch and need to make the point fast
→ Learn how to start from your offer and build a story that makes your reader say, “I need this.” — before they even hit the CTA
And, get this:
With Make Your Point, you’ll get access to: The Point Finder
A special AI tool I built just for this, and road tested with my own stories (it works!)
Paste in your story, and it’ll help you figure out what it’s actually about — so you’re not stuck thinking “Cute story... but so what?”
How well does this AI tool work?
Check it:
What they're saying about Make Your Point
Who's Laura Belgray?
I'm the founder of Talking Shrimp, co-creator of The Copy Cure, and—brag alert—source of the best emails around. How do I know they're the best? People tell me so.
My emails—which have been read aloud on podcasts, cited in "best of" lists, and mentioned in Forbes, Money, Business Insider, and more—have brought in over $1M revenue in a year. Without webinars, sales calls, or even ads to any sales page, emails have done the work of selling my (now retired) services, my courses, and my high-ticket mastermind. Master the art of emails, and yours can be the profit engine of your business, too.
Even without a big list. (Mine is 1/10th the size, or even 1/100th the size, of some of my peers'.)
Not to mention, they'll delight, entertain, inspire, comfort, and enlighten your subscribers—and endear them to you for life. That kind of loyalty will never come from a great IG feed or a Facebook ad. It's all about emails. You'll see.